This is most often determined by what type of brand you run. Salomon segments its contacts for campaigns Step 3: Define Your SMS Send Cadence CalendarĪs we mentioned, your sending frequency matters. They tell new subscribers exactly what kind of texts they’ll receive. Once you know what you’re trying to accomplish, you can decide whether to send discounts to draw in buyers, invitations to events you’re planning, content from your brand, or something else entirely.Īpparel brand Bombas does this very well, as you can see below. Think about your objectives for your SMS marketing campaigns as you do this. In order to communicate what types of campaigns you’ll send, you’ll need to decide that for yourself. Step 1: Determine What Types of SMS Campaigns You’ll Send
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